Dogs and cats require energy, fats, protein (amino acids), fibre, vitamins and minerals all of which need to be present in the correct proportions in the food for your pet to be healthy and happy.

In fact, providing essential nutrients in the correct ratios means your pet will enjoy better health and a longer, more productive life. For further information, check out Nutrient Ramping.

Unfortunately, some pet foods contain ingredients that are poorly digested, so a lot of the goodness is passed as waste. But the Natural Balance range of pet foods are made from quality, wholesome ingredients that are highly digestible which means more of the food is actually used in the body. Consequently, you get more good value for your money, whilst your pet eats less to enjoy the same level of body condition.

There is a "Natural Balance" dog food to meet all your canine's needs, with each style being formulated to provide 100% complete and balanced nutrition for your dog. The Balance dry food range consists of four styles in a number of flavour varieties: